maandag 15 maart 2010

First interactive film experience

Forget 3D movies and wearing those charming green glasses in the cinemas, because now there's something even better: an interactive film experience! You no longer have to passively watch what is happening on screen, but you can become a part of the movie via your mobile phone. Meet the first interactive theatrical: Last Call by 13th Street. It is a German horror movie, in which a member of the audience will decide the outcome of the movie.

The concept is simple: you provide your phone number and maybe your number will be selected and called during the movie. Then you will become something like a new character in the movie, as you will be able to communicate with the leading character and give her instructions on what to do next. This way, every audience creates a different film.

This is the movie trailer:


I think it's pretty cool and creative. Of course, it is a bit weird that the audience decides what will happen in the movie. Personally, I prefer to just sit and watch the story unfold before my eyes.. I guess I'm not ready for the interactive film feature just yet.

What do you think?

1 opmerking:

Talitha! zei

OMG f$&"$_ spannend! Maar daar gaat je hele campagne om je telefoon UIT te hebben tijdens de film haha, verder inderdaad wel grappig. X

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