You can create a virtual donut on the Dunkin' Donuts' site by choosing a shape, dough, filling, frosting, and topping. After you have created your ultimate donut, you can save/submit it on the site and download it to share it with friends through social media sites (Facebook).
And what would a contest be without a prize? Yes, indeed, not much of a contest at all. So the creator of the winning donut will receive a grand prize of $12,000 and this donut will also be sold in Dunkin' Donuts' stores!
Seriously, how cool is this?! I can imagine this contest will be very popular. And last year, this contest was very succesful for Dunkin' Donuts. Even if it was costly, it generated online awareness as well as sales in the stores. Which is not surprising, because let's face it, just looking at the delicious donut image you're creating makes you want to eat a donut. So it's a good initiative overall!
Unfortunately for us Dutchies, this contest is only for the USA. How typical that they get all the fun. Maybe a Dutch food/snack chain should also come up with something like this? I would so join such a contest if there was one!
Subscribe to my blog via RSS
Follow me on Twitter