Hello online world!

This blog was brought to life for a university course. This is where I'll write about anything related to the use of social media by organizations (as you probably already guessed from the blog title).

Obviously, social media are incredibly popular nowadays. I'm guessing everyone (with internet access) has experience with online forums, blogs, social networks, and such. Sites like Facebook, Twitter, or Youtube attract huge amounts of visitors. In fact, in the current world of all things modern and digital, 'to youtube' or 'to twitter' something are actual verbs used in daily conversations.

So it's not surprising that organizations are using social media as a direct communication link to consumers. How clever!

And because a picture is worth a thousand words:

(Image source)

I can't believe I never really paid attention to any of this. (And yes, I admit it, I even googled the exact meaning of the term 'social media' before starting this blog.) But I'll definitely be doing so from now on!

Conclusion: I'll be on the look out for blog-worthy stuff related to this topic to share with you!