Social platform at work with Chatter

Salesforce Chatter might be the new way of communicating within a company. This business platform is like an internal company social network that allows for easy collaboration with colleagues. I'll explain some of its awesome features here (and relate them to similar Facebook options).

The tool greatly resembles social media platforms like Twitter or Facebook, with similar profiles, status updates, and comment features. You can also create feeds and groups, follow people, and share things much like on the popular social media sites.

Of course, the features on Chatter have been adjusted to fit the work space. So instead of posting a status update on daily events, you can state what you're working on, if you're in a meeting, and if you need assistance with a project. And instead of sharing pictures or videos, you can share documents, spreadsheets, and presentations, to get instant feedback from colleagues on your work via comments.


And similar to a fan page on Facebook, you can also create a customer page or account record and people who are working on that account or project can join this page. This way, all information, documents, etc. related to this project can be shared privately within that group of people.

If you want to know more about the (other) cool Chatter features, you can check out this Chatter demo video on Youtube. (The guy is very... enthusiastic.)

Because Chatter shows updates in real time to all (following) colleagues and they can instantly post comments as well, this tool might replace email all together. Collaborating in teams will also be easier, more efficient, and even more productive. And probably more fun as well. It's like a corporate Facebook!

(For now, Chatter is not yet publicly available, but it is expected to be released later this year.)