Sony Ericsson's Twitter World Cup

Sony Ericsson, sponsor of the 2010 FIFA World Cup in South Africa, has opted for a social media campaign rather than a traditional television and billboard advertising.

To this end, the Twitter World Cup has been launched (as of December 4th, 2009), creating a new way for fans all around the world to support their country's team online. Sony Ericsson is giving fans a unique way to experience and enjoy the fun of the World Cup. And through the social media channels, the company is obviously able to really reach a global audience.

The concept for this Twitter World Cup competition is simple. Fans have been split into groups along the same lines as the countries for the actual FIFA World Cup in South Africa. The countries with the most tweets will continue on to the next round in the competition, regardless of how the real team performs in South Africa. The team with the top tweeting fans will become the Twitter Cup Champion and hoist the virtual Cup on July 11th, 2010.


Basically, all fans have to do is go to the Sony Ericsson Twitter Cup website, click on the link to Twitter, and start tweeting to make sure their team makes it to the finals. There's a Twitter Cup Stadium on this site where fans can follow the progress of their teams. It also shows the individual tweets of 'team members'.

Now everyone: tweet tweet away! (For Holland! :P)